Five Ways Your Business Can Improve Its Search Engine Rankings
In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results...
1. HTML tags - Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.
2. Alternative text images - Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them, which will improve the likelihood of your page showing up in search results.
3. File hierarchy - How simple is your HTML file hierarchy? Check to see if your website’s pages are logically situated and avoid too many unnecessary folders. For example: ‘NFL=>Teams=>PittsburghSteelers’ is a better folder structure than ‘NFL=>Teams=>NFCEast=>PittsburghSteelers’, because here ‘NFCEast’ is redundant and only serves to push the Steelers page deeper down the order. This complexity makes your site less likely to show up on search results for people searching for Steelers websites.
4. Sitemap - A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.
5. Content quality - Read your website content to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make sure it has value for your audience. Value for your audience translates to better search engine rankings.
You’ve been there…we all have. You are surfing the web when you come upon an amazing site that you just have to be part of. You decide to sign up! The site asks you to create a username and password. Hmmm, how often will you visit this site? You know you won’t remember some arbitrary password so you quickly type in your usual information, keeping it easy to remember for the next time you visit the site. The average person uses greater than twenty log ins on different websites and tend to use and reuse weak passwords website to website. Who can remember all the passwords for all of your accounts anyway? Right? But what you just did, by reusing a weak password, is make it easier for a hacker to access your information and the ability for them to enter a website as you. In 2016, Yahoo was a victim of a cyber attack which allowed hackers to access valuable information from one billion accounts. So now, if your Yahoo account was hacked, and you reuse the same weak passwords, your …
Business Disaster: What Threatens Small Businesses the Most? There are many threats to the integrity of a small business, and not all of them are as dramatic as a cyberattack or a hurricane. Every small business needs to do a risk assessment to determine all the threats that exist that could bring harm. External threats are the ones that get the the most attention. These can be big snowstorms or hurricanes that bring down power lines and network connections. They can also be man-made. A power outage due to a grid failure, or an act of terror. Also in this category are phishing scams, cyber attacks and data theft from external sources.All of these are the ones that make the evening network news, and every business needs to plan how to handle them. However, there are some internal threats that can be just as serious, but are far less attention getting.For example, human error. Stolen data can occur because someone forgot about changing their passcode, or they left a smartphone containing…
Why Small Businesses Shouldn't Avoid Making Disaster Recovery Plans. Entrepreneurs and small businesses, especially ones that are fairly new, often don't think about making plans to recover in case of a disaster. However, it is the smallest business that most likely has the fewest resources to fall back on in case of disaster. Why does this happen? It isn't on an entrepreneur's radar - The challenge and hurdles of starting out are what drive small business owners. The excitement that comes with getting a new client or releasing a new product are what motivates them. To be honest, things like disaster recovery plans are a little dull and aren't part of the exciting day-to-day hustle of running a company. As a result, these issues get put on the back burner.Planning tools can seem too complex - Ideas like "risk assessment" and "business impact analysis" can be intimidating. Many SMBs may just feel the whole area is overwhelming and leave it to anothe…