Five Ways Your Business Can Improve Its Search Engine Rankings
In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results...
1. HTML tags - Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.
2. Alternative text images - Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them, which will improve the likelihood of your page showing up in search results.
3. File hierarchy - How simple is your HTML file hierarchy? Check to see if your website’s pages are logically situated and avoid too many unnecessary folders. For example: ‘NFL=>Teams=>PittsburghSteelers’ is a better folder structure than ‘NFL=>Teams=>NFCEast=>PittsburghSteelers’, because here ‘NFCEast’ is redundant and only serves to push the Steelers page deeper down the order. This complexity makes your site less likely to show up on search results for people searching for Steelers websites.
4. Sitemap - A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.
5. Content quality - Read your website content to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make sure it has value for your audience. Value for your audience translates to better search engine rankings.
You’ve been there…we all have. You are surfing the web when you come upon an amazing site that you just have to be part of. You decide to sign up! The site asks you to create a username and password. Hmmm, how often will you visit this site? You know you won’t remember some arbitrary password so you quickly type in your usual information, keeping it easy to remember for the next time you visit the site. The average person uses greater than twenty log ins on different websites and tend to use and reuse weak passwords website to website. Who can remember all the passwords for all of your accounts anyway? Right? But what you just did, by reusing a weak password, is make it easier for a hacker to access your information and the ability for them to enter a website as you. In 2016, Yahoo was a victim of a cyber attack which allowed hackers to access valuable information from one billion accounts. So now, if your Yahoo account was hacked, and you reuse the same weak passwords, your …
In the business world, where global communications need to happen instantaneously, having unified communications is a crucial tool that is needed for the success of your business.
So what is Unified Communications (UC)? UC refers to a phone or communication system that unifies or integrates multiple communication methods within your business. Now, thinking about your business and your day to day correspondence with employees, customers and even potential customers, you probably communicate in multiple ways. Phone calls, video conferencing, instant messaging, texts, email, fax and a multitude of other routes are common methods in today’s dynamic business environment. Unifying or connecting these methods allows each to be connected or able to “talk” to each other, allowing them to work together, which in the long run makes your business more efficient and productive. It also means having the capability to translate, in real time, both written text and voice communications, that are de…
There’s more than a grain of truth to the saying, “It’s not
a question of if you’ll be a victim of
a data breach, but when!” The chances of your company falling victim to
a data breach is as high as 1 out of 4, which is a lot more likely than your
chances of being struck by lightning.
According to a Ponemon Institute study sponsored by IBM, the
average cost to a company that was involved in a data breach in 2017 was $3.62
million dollars, and the cost per file breached was $158!Those records, which can contain personally
identifiable information, payment methods and/or health care information, can
vary in cost depending on your industry.Healthcare records are the costliest, while research and public records
are the least.According to the study,
these numbers have improved slightly over those of the previous year due to the
increased use of rapid response teams and advance planning. So once a business has been hacked, what happens
to the exposed information? Generally, cyber criminals…