Did you know that this year there will be more mobile web surfers than stationary ones? That means more prospects are accessing your business website more through their smart phones, tablets or other mobile devices than with a laptop or PC. If you thought you had time to make the switch this year, you may want to reconsider in light of new research. A recent study revealed that around 40% of prospects move on to a competitor if they have a poor mobile experience. How prepared is your business for this change? Well, if you are just starting out, the following checklist will help...
1. Make sure your mobile site is different from your regular website - While you must stick to your branding standards, your mobile website should be simpler than your web version. The reason being is that complicated designs that load well and look good on computers are often distorted when accessed through a mobile device. Plus, mobile surfers don’t really have the time to sift through a lot of content. Bottom line: your website’s mobile friendly version should be short, simple and sweet...offering your viewers the most important and basic sections of your website.
2. Option to access the actual website - That said, do provide your viewers with the option to access your regular website through their mobile device, as some viewers will prefer to stick with what is familiar.
3. Sitemap - Whether it’s your actual website or the mobile version, make sure you have a sitemap in place. A sitemap just makes it easier for your viewers to navigate through the site.
4. Get rid of flash - Most mobile devices don’t support flash. Keep this in mind when optimizing your website for the mobile surfer. Simple images that load fast are your best bet.
5. Testing - Make sure you test your mobile website thoroughly on different operating systems, browsers and devices. What looks good on one device might be totally distorted on another.
You could also develop a mobile application instead of a website, but most SMBs find that option too expensive and complicated. So, for now, put the 5 tips mentioned above into use and get your mobile-friendly website into action...
You’ve been there…we all have. You are surfing the web when you come upon an amazing site that you just have to be part of. You decide to sign up! The site asks you to create a username and password. Hmmm, how often will you visit this site? You know you won’t remember some arbitrary password so you quickly type in your usual information, keeping it easy to remember for the next time you visit the site. The average person uses greater than twenty log ins on different websites and tend to use and reuse weak passwords website to website. Who can remember all the passwords for all of your accounts anyway? Right? But what you just did, by reusing a weak password, is make it easier for a hacker to access your information and the ability for them to enter a website as you. In 2016, Yahoo was a victim of a cyber attack which allowed hackers to access valuable information from one billion accounts. So now, if your Yahoo account was hacked, and you reuse the same weak passwords, your …
In the business world, where global communications need to happen instantaneously, having unified communications is a crucial tool that is needed for the success of your business.
So what is Unified Communications (UC)? UC refers to a phone or communication system that unifies or integrates multiple communication methods within your business. Now, thinking about your business and your day to day correspondence with employees, customers and even potential customers, you probably communicate in multiple ways. Phone calls, video conferencing, instant messaging, texts, email, fax and a multitude of other routes are common methods in today’s dynamic business environment. Unifying or connecting these methods allows each to be connected or able to “talk” to each other, allowing them to work together, which in the long run makes your business more efficient and productive. It also means having the capability to translate, in real time, both written text and voice communications, that are de…
There’s more than a grain of truth to the saying, “It’s not
a question of if you’ll be a victim of
a data breach, but when!” The chances of your company falling victim to
a data breach is as high as 1 out of 4, which is a lot more likely than your
chances of being struck by lightning.
According to a Ponemon Institute study sponsored by IBM, the
average cost to a company that was involved in a data breach in 2017 was $3.62
million dollars, and the cost per file breached was $158!Those records, which can contain personally
identifiable information, payment methods and/or health care information, can
vary in cost depending on your industry.Healthcare records are the costliest, while research and public records
are the least.According to the study,
these numbers have improved slightly over those of the previous year due to the
increased use of rapid response teams and advance planning. So once a business has been hacked, what happens
to the exposed information? Generally, cyber criminals…