Seven ‘Must Haves’ for Your Small Business Website
Your website represents your business and so building and maintaining it need to be of primary concern to you as a business owner. We often find business owners struggling with their websites saying things like: "My website looks great, but I am not able to convert" or "I invested so much into creating my website, but I don't get many hits.” These things are very common pains faced by businesses, especially small business. If you aren’t sure where to start your site improvement project, this post will get you rolling in the right direction with seven key areas you need to pay attention to when it comes to your website.
1. Content - Make sure your site has a significant amount of content and that the content is relevant and meaningful. Having the right amount of good content adds value and appeals to your target audience. Don't fill the site with jargon and keywords just for the sake of it, lack of relevant content won’t help you improve your conversion rate.
2. Testimonials - Nothing has more impact on your prospects than them hearing about your product/service from their peers. So make sure your site showcases testimonials from your satisfied customers.
3. Social Media Icons - Social Media, when done correctly, it is a great medium to enhance your brand presence online. Get on popular social media networks and invite your website visitors to join you there - that way they will hear more about you from your fans at the social network.
4. Contact Information - Tell your web visitors how to get in touch with you. They shouldn't have to search the entire site before knowing how to contact you. Provide your contact information/contact form very clearly for them to use.
5. Tracking - Incorporate a web-site tracker that helps you track the leads that come in from your website. You can use services such as Google Analytics that are free and provide you basic details such as number of hits, location, time spent on pages, etc.
6. Loading Time - Web visitors today have little patience and lots of choices. So, it is important that your site loads quickly, otherwise they move on to the next search result.
7. SEO - Search engine optimization is a key factor in determining the ROI of your website. Make sure your site is optimized for search engines so that it shows up when your prospects search for you.
You’ve been there…we all have. You are surfing the web when you come upon an amazing site that you just have to be part of. You decide to sign up! The site asks you to create a username and password. Hmmm, how often will you visit this site? You know you won’t remember some arbitrary password so you quickly type in your usual information, keeping it easy to remember for the next time you visit the site. The average person uses greater than twenty log ins on different websites and tend to use and reuse weak passwords website to website. Who can remember all the passwords for all of your accounts anyway? Right? But what you just did, by reusing a weak password, is make it easier for a hacker to access your information and the ability for them to enter a website as you. In 2016, Yahoo was a victim of a cyber attack which allowed hackers to access valuable information from one billion accounts. So now, if your Yahoo account was hacked, and you reuse the same weak passwords, your …
In the business world, where global communications need to happen instantaneously, having unified communications is a crucial tool that is needed for the success of your business.
So what is Unified Communications (UC)? UC refers to a phone or communication system that unifies or integrates multiple communication methods within your business. Now, thinking about your business and your day to day correspondence with employees, customers and even potential customers, you probably communicate in multiple ways. Phone calls, video conferencing, instant messaging, texts, email, fax and a multitude of other routes are common methods in today’s dynamic business environment. Unifying or connecting these methods allows each to be connected or able to “talk” to each other, allowing them to work together, which in the long run makes your business more efficient and productive. It also means having the capability to translate, in real time, both written text and voice communications, that are de…
There’s more than a grain of truth to the saying, “It’s not
a question of if you’ll be a victim of
a data breach, but when!” The chances of your company falling victim to
a data breach is as high as 1 out of 4, which is a lot more likely than your
chances of being struck by lightning.
According to a Ponemon Institute study sponsored by IBM, the
average cost to a company that was involved in a data breach in 2017 was $3.62
million dollars, and the cost per file breached was $158!Those records, which can contain personally
identifiable information, payment methods and/or health care information, can
vary in cost depending on your industry.Healthcare records are the costliest, while research and public records
are the least.According to the study,
these numbers have improved slightly over those of the previous year due to the
increased use of rapid response teams and advance planning. So once a business has been hacked, what happens
to the exposed information? Generally, cyber criminals…